Hasbro’s main focus in digital marketing lately has been on the following two areas:
‣ My Little Pony: A New Generation
‣ Hasbro Pulse Con 2021
The My Little Pony: A New Generation Movie premiering on Netflix on September 24th. Hasbro has been promoting not only the movie’s release but also the accompanying line of new toys based on the movie. Hasbro has posted promotional content on many of their social media platforms, with a heavy focus on their Youtube channel.
Hasbro Pulse Con 2021 is described as a two-day virtual event on October 22nd & 23rd which allows fans unprecedented access to new, fan-favorite, and exclusive products. Hasbro Pulse is advertised to an adult audience and even has a Premium feature where members can pay $50.00 for access to exclusive drops, discounts, and free shipping. Separate social media accounts have been created by Hasbro for the convention on all major platforms.