With an endless lot size, full furnishing, and space for 12 Disney Princesses the Ultimate Celebration Castle seems like a must-buy.
Hasbro listed its new toy castle on the online real estate marketplace Zillow. This unique marketing tactic is sure to stand out. Hasbro links to the Zillow listing through social media posts on Instagram, Twitter, and Facebook.
The Zillow listing includes many fun details about the castle such as its fictional address of 12 Imagination Way, Dream City, USA.