New Princess Castle Listed On Zillow

With an endless lot size, full furnishing, and space for 12 Disney Princesses the Ultimate Celebration Castle seems like a must-buy.

Hasbro listed its new toy castle on the online real estate marketplace Zillow. This unique marketing tactic is sure to stand out. Hasbro links to the Zillow listing through social media posts on Instagram, Twitter, and Facebook.

Zillow listing includes ‘Shop Now’ button which links to product listed on Target’s website.

The Zillow listing includes many fun details about the castle such as its fictional address of 12 Imagination Way, Dream City, USA.

All of the “previous visitors” are available for purchase with the castle.