Hasbro promises to donate up to 100,000 toys for every viewer of their holiday shopping livestream.
On Friday November 12th Hasbro host its first-ever live shopping event, the “single destination where you can find every gift you need, all in one place”. The event was hosted by Daphne Oz, an Emmy Award-winning television host, and Iván Emilio a popular television host and comedian. The event was streamed through the virtual event platform BrandLive. The event lasted 40 minutes and featured social media influencers Alton DuLaney, Sholom Ber Solomon, Ashley Todd, and April & Justin Moore.